Tsuga Brand Development + Product Launch

Brand Development + Ad Design + Photography 

In partnership with Tsuga, we established brand continuity through Company, Product and Service Discovery in addition to Market Research which culminated in the launch of their first online ad campaign.  Together, we finalized strategic plans, the design of online ads, action photography, and the company's Brand Guide, which serves as a design guidepost for any internal or external creatives who are tasked with elevating the Tsuga brand.

Lovill House Inn Commerical Photography

Photography + Video

This project aimed to communicate the full guest experience at the Lovill House Inn through visual storytelling of its historic guest rooms, cottage, and grounds. Photography was used to capture the Inn’s feeling of comfort and welcome, its sustainable and generous amenities, and its ideal location for visitors to Boone. Videos were created to add value to the online guest experience allowing them to see each room before they book their stay.

Mountain Thread Company

This project was sparked by the book written by owner, Katherine Lile, who wanted to promote her new book through imagery that captured her welcoming team, lively working studio, and creative community. In addition to the images, I created an in-depth strategic plan to promote the book using multiple marketing platforms including online ads, email, social media, and local TV and tourism authorities.